Dec 30, 2024  
Official Catalog September 2022 
    
Catalog Navigation
  Catalog Home
  About The College
  Accreditations and Approvals
  Admissions
  Academic Information
  Student Life
  Tuition and Fees
  Financing Your Education
  Online Programs
  New York Programs
  Ohio Programs
  Virginia Programs
  Wisconsin Programs
  Programs of Study
  Course Descriptions
HELP
Official Catalog September 2022 [ARCHIVED CATALOG]

BUSS440 - Relationship Marketing

Semester Credit Hour(s) 3
This course covers the business paradigm shift that focuses on the systematic development and cultivation of business relationships through marketing. The rules for business success have changed along with globalization, advances in technology, and the dimensions of relationship management. The course will explore both theory and application, demonstrating measurable benefits for organizations that move from short-term or volume transactions to a focus that develops long term customer value.