Apr 20, 2024  
Official Catalog January 2023 
    
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Official Catalog January 2023 [ARCHIVED CATALOG]

MARK120 - Web Analytics and Reporting

Semester Credit Hour(s) 3
Web analytics involves the study of what people do online and why they participate in those actions. In this course, students learn about web analytic programs that measure website user experiences and the success of digital marketing campaigns. Students will also be introduced to standard industry analytics software.

Prerequisite(s): MARK 100 , INFT 124