MARK110 - Content and Social Media Marketing

Semester Credit Hour(s) 3

Content and social interactions are the currency of the internet. Web traffic follows relevant and valuable content, and users online often become informed of new content through social channels. Quality content and the promotion of products and businesses through social media are crucial to the success of a digital marketing campaign. Throughout this course, students will learn how to drive internet traffic to websites. Students will also use social media to cultivate a community around a product or business.

Prerequisite(s): MARK 100, INFT 124