Jul 01, 2024  
Official Catalog Spring 2024 
    
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Official Catalog Spring 2024

HURS300 - Marketing Principles for Human Resources Professionals

Semester Credit Hour(s) 3
In this course, students will apply the 4 p’s (product, price, place, and promotion) of the marketing mix to the field of Human Resources. Students will analyze the role of social media, company websites, and other technologies and how they impact the organization from a human resources perspective.