Jan 17, 2025  
Official Catalog Winter 2025 
    
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Official Catalog Winter 2025

HURS300 - Marketing Principles for Human Resources Professionals

Semester Credit Hour(s) 3
In this course, students will apply the 4 p’s (product, price, place, and promotion) of the marketing mix to the field of Human Resources. Students will analyze the role of social media, company websites, and other technologies and how they impact the organization from a human resources perspective.