Jan 28, 2026  
Official Catalog Winter 2026 
    
Catalog Navigation
  Catalog Home
  About The College
  Accreditations and Approvals
  Admissions
  Academic Information
  Student Life
  Tuition and Fees
  Financing Your Education
  Online Programs
  New York Programs
  Ohio Programs
  Virginia Programs
  Wisconsin Programs
  Programs of Study
  Course Descriptions
HELP
Official Catalog Winter 2026

BUSS430 - Marketing Communications

Semester Credit Hour(s) 3
An examination of marketing and advertising approaches and how they influence decisionmakers. The course examines different media approaches and the development of marketing brochures, displays and web pages.