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Apr 25, 2024
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Official Catalog January 2020 [ARCHIVED CATALOG]
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BUSS110 - Marketing PrinciplesSemester Credit Hour(s) 3
Marketing Principles is designed to teach students the fundamental marketing terms and concepts used in contemporary marketing. The marketing approach includes defining the market environment, market research, and the marketing mix (4 P’s: product, price, promotion and place). At the conclusion of the course, students will develop and present their marketing plan.
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