Mar 29, 2024  
Official Catalog January 2020 
    
Official Catalog January 2020 [ARCHIVED CATALOG]

BUSS335 - Global Marketing

Semester Credit Hour(s) 3
This course examines the issues involved with developing strategies and supporting marketing operations on a global scale. Students will evaluate opportunities, create plans and adapt marketing tactics to facilitate select target market needs in coordination with a firms global market strategy.