Nov 23, 2024  
Official Catalog January 2020 
    
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Official Catalog January 2020 [ARCHIVED CATALOG]

MARK240 - Conversion Rate Optimization

Semester Credit Hour(s) 3
A conversion happens when a user lands on a web page and takes a pre-defined action, often filling in a form or making a purchase. This aspect of digital marketing is what makes digital marketing efforts pay dividends. Throughout this course, students will learn a variety of techniques that can be used to improve the conversion rate of a web page. Through intelligent web page design and scientific testing, minor improvements can contribute to big gains over time.

Prerequisite(s): MARK 100