Dec 22, 2024  
Official Catalog January 2021 
    
Catalog Navigation
  Catalog Home
  About The College
  Accreditations and Approvals
  Admissions
  Academic Information
  Student Life
  Tuition and Fees
  Financing Your Education
  Online Programs
  New York Programs
  Ohio Programs
  Virginia Programs
  Wisconsin Programs
  Programs of Study
  Course Descriptions
HELP
Official Catalog January 2021 [ARCHIVED CATALOG]

MARK100 - Introduction to Digital Marketing

Semester Credit Hour(s) 3
This course provides an overview of the various disciplines within digital marketing, including search engine optimization, pay per click advertising, and web analytics. Social media, content, email, and mobile marketing are also introduced. Students will understand the core aspects of these disciplines within digital marketing and be able to provide insight into establishing a multi-disciplinary strategy for marketing in the digital space.

Prerequisite or Corequisite: INFT 124