May 24, 2022  
Official Catalog September 2021 
    
Official Catalog September 2021 [ARCHIVED CATALOG]

BUSS110 - Marketing Principles

Semester Credit Hour(s) 3
Marketing Principles is designed to teach students the fundamental marketing terms and concepts used in contemporary marketing. The marketing approach includes defining the market environment, market research, and the marketing mix (4 P’s: product, price, promotion and place). At the conclusion of the course, students will develop and present their marketing plan.