Digital Marketing Specialist Diploma

B&SC Code: DDMA
CIP Code: 52.1499
New York Hegis Code: 0509
Available online in all states except OH

Program: DDMA

Digital marketing applies digital technologies to marketing techniques. In addition to learning fundamentals business and marketing concepts, students will engage with current technologies to promote brands, increase sales, and interact with customers. This program prepares students to employ social media to attract consumers and encourage brand growth through the creation of brand ambassadors. Additionally, students learn to analyze web data to optimize website utilization. Credits for the Digital Marketing Specialist diploma program articulate into the Digital Marketing Associate degree.

Graduates of this diploma plan will achieve the following program and institutional outcomes:

• Design and implement effective digital marketing campaigns.
• Use digital marketing strategies to enhance brand visibility and accessibility and gain website traffic.
• Create consumer loyalty by engaging with customers through various social media pathways.
• Analyze consumer digital behavior and marketing campaign results to increase sales.
• Utilize current technology and resources to identify a research need, locate and evaluate necessary  and available information, and then use it appropriately to communicate findings in visual, written, or oral formats.
• Integrate new and prior knowledge, skills, and behaviors acquired through learning to engage in career, life, and academic pursuits.
• Examine individual thinking strategies through reflection, analysis, and evaluation to adjust learning processes focused on continual improvement.
• Follow established methods of scientific inquiry and quantitative reasoning to form conclusions and make decisions.
• Assess academic, life, and career situations that promote cultural sensitivity, global and economic awareness, and a sense of belonging.