Jul 13, 2024  
Official Catalog January 2020 
Official Catalog January 2020 [ARCHIVED CATALOG]

Digital Marketing Specialist Diploma

CIP Code: 52.1499
New York Hegis Code: 0509
Available online in all states except OH

Program: DDMA

Digital marketing applies digital technologies to marketing techniques. In addition to learning fundamentals business and marketing concepts, students will engage with current technologies to promote brands, increase sales, and interact with customers. This program prepares students to employ social media to attract consumers and encourage brand growth through the creation of brand ambassadors. Additionally, students learn to analyze web data to optimize website utilization. Credits for the Digital Marketing Specialist diploma program articulate into the Digital Marketing Associate degree.

Graduates of this diploma plan will achieve the following program and institutional outcomes:

  • Design and implement effective social media marketing campaigns.
  • Use digital marketing strategies to enhance brand visibility and accessibility and gain website traffic.
  • Create consumer loyalty by engaging with customers through various social media pathways.
  • Analyze consumer digital behavior and marketing campaign results to increase sales.
  • Utilize appropriate current technology and resources to locate and evaluate information needed to accomplish a goal, and then communicate findings in visual, written, and/or oral formats.
  • Transfer knowledge, skills, and behavior acquired through formal and informal learning and life experiences to new situations.
  • Employ strategies for reflection and practice in order to adjust learning processes for continual improvement.
  • Follow established methods of inquiry and mathematical reasoning to form conclusions and make decisions.
  • Participate in social, academic, and professional communities for individual growth and to function as a citizen of a multicultural world.
  • Demonstrate knowledge and skills employers expect of new hires entering the career field.