Dec 26, 2024  
Official Catalog Fall 2023 
    
Catalog Navigation
  Catalog Home
  About The College
  Accreditations and Approvals
  Admissions
  Academic Information
  Student Life
  Tuition and Fees
  Financing Your Education
  Online Programs
  New York Programs
  Ohio Programs
  Virginia Programs
  Wisconsin Programs
  Programs of Study
  Course Descriptions
HELP
Official Catalog Fall 2023 [ARCHIVED CATALOG]

MARK240 - Conversion Rate Optimization

Semester Credit Hour(s) 3
A conversion happens when a user lands on a web page and takes a pre-defined action, often filling in a form or making a purchase. This aspect of digital marketing is what makes digital marketing efforts pay dividends. Throughout this course, students will learn a variety of techniques that can be used to improve the conversion rate of a web page. Through intelligent web page design and scientific testing, minor improvements can contribute to big gains over time.

Prerequisite(s): MARK 100