Dec 26, 2024  
Official Catalog Fall 2023 
    
Catalog Navigation
  Catalog Home
  About The College
  Accreditations and Approvals
  Admissions
  Academic Information
  Student Life
  Tuition and Fees
  Financing Your Education
  Online Programs
  New York Programs
  Ohio Programs
  Virginia Programs
  Wisconsin Programs
  Programs of Study
  Course Descriptions
HELP
Official Catalog Fall 2023 [ARCHIVED CATALOG]

MARK300 - Strategic Digital Marketing Management

Semester Credit Hour(s) 3
In this course, students will examine the constantly evolving technology and digital media elements involved with strategic marketing planning and management. Students will build on their digital marketing knowledge and consider the interaction of e- commerce business models and best practices for integrating online and offline marketing. Through a combination of lecture, case studies, and course projects, students will develop, implement, and evaluate digital marketing practices for managing strategic marketing imperatives.

Prerequisite(s): MARK 100